Technology Is A Force For Social Change - 1257 Words

Facebook has been a one of the biggest phenomenons for the past decade and has had a huge affect mostly on the younger population. Technological determinism is that technology is a force for social change and Facebook does have some of the aspects of this. It is factor of â€Å"The Global Village† because we rely on it to connect with other people from all over the world. Facebook has fortified behaviors such as narcissism and shyness. In the younger generations Facebook has problems with dependency and addiction for it’s users. It has become a social norm in the younger generation to have a Facebook account and the younger generation who do not are in the small percentage. â€Å"Facebook (2014) reveal that as of March 2014 there were 1.28 billion active users on the site per month, and at least 802 million of these users logged into Facebook every day.†(Ryan,133). It is the most used social media site in the world and It has become apart of over 800 million peop le’s everyday lives. It seems sometimes people are controlled by Facebook it becomes apart of them. Technological determinism and Facebook share some of the same qualities but are not completely intertwined with each other. Marshall McLuhan composed the term â€Å"The Global Village† it states how technology allows for fast commutation connecting everyone together as one village. He was talking about television this was way before Facebook was even invented but Facebook to a certain degree integrates with this. An example of thisShow MoreRelated Does Technology Drive History? Essay688 Words   |  3 PagesA theme that appears over and over in discussions about technology is whether or not technology is the cause of major social, cultural, political, and economic changes in modern society. Of course, we can find many, many examples of technologies associated with enormous social changes. 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Plutarchs Aims and Achievements as a Biographer Essay

A critical study of a significant aspect or aspects of Plutarchs aims and achievements as a biographer -To what extent does Plutarch achieve his aims for the lives of Marius and Caesar? We are able to establish Plutarchs aims in creating his biographies by looking at his background and influences. Plutarch was born in Greece to a wealthy established family. He was well educated, studying rhetoric in Athens, and then travelled to Rome where he established connections with some important political figures. Despite being an outsider (a Greek), Plutarch accepted Roman aristocratic tradition as well as the moralising of some key Roman figures. This is reflected in the Lives which in effect provide moral guidelines, prescribing†¦show more content†¦The reader is invited to reflect on what they have read and to emulate the actions of the virtuous man, being encouraged to shun vice throughout. To do this Plutarch used a list of twelve virtues presenting a golden mean that could be taken to excess or to deficiency, both being a vice. This list was developed by Aristotle from the five cardinal virtues, and is known as the virtue theory, it expresses that to be virtuous, the irrational side must be governed by the rational side. By the time of Plutarch (nearly 400 years after Aristotle,) there had been some modification of Aristotles system, but the basic principles still applied. Russell goes as far as to say: Without Aristotles Ethics, there would have been no such thing as the Plutarchian biography.[5] Both Plato and Aristotle were eudaimonists, believing the purpose of man is to be eudaimon, or virtuous. Plutarchs religion is also key in working out his aims. He believed in gods and an after life, this meant he believed there were two reasons for a person to be virtuous; firstly because it is the right was to behave and secondly because you will be rewarded or punished as appropriate in the afterlife: Athletes receive their prizes not during the contest but after they have won[6] These ideas as to what Plutarchs aims were likely to have been are backed up by a statement made by Plutarch on what he thinks he is trying to

Demographic Change And Influence In Peoples Development Free Essays

string(213) " major impact has been the first to hold the largest figure of migrators, since many of them are illegal or undocumented immigrants are engaged in work, which form portion orA the informal or belowground economy\." Throughout universe history, have ever presented different demographic tendencies and assorted population-related events and motions of this, which does non be given to be stable but on the contrary, both interregional moves inA out of these states as elsewhere, about ever in hunt of better chances in life.A The influence of these motions is big and tends to turn around the universe, bring forthing alterations non merely in host states but besides in the place, so doing necessary alterations in the policies of these states to turn to the assorted effects of the motion migration Were submitted times in the universe where population alterations have non been so great, but alternatively there have been others where migration has increased significantly.A The 20th century was one of the latter because many experts was a century where migratory motions set the tone, seeing that if the chief characteristic of these is that they were from south to north, east and west, looking as countriesA less developed south many people migrated north and most developed industrialised states, and besides the Asiatic continent was a great migration to Europe, the United States and Canada. We will write a custom essay sample on Demographic Change And Influence In Peoples Development or any similar topic only for you Order Now A This has impacted to a great extent on the host towns, as these now hold a big figure of people of other nationalities with the usual influences both culturally, and economically and politically of class. But these motions have non completed and the hereafter has to be really influential in footings of the guidelines which states are to put off the migration.A You can speak so, that was given a new order in the universe because of demographic alterations, seeing that there are countries like the United States and Canada that have a big figure of migrators from other countries, for illustration in the U.S. is a really big populationA who have arrived in the state of the South American continent, even to talk of a Hispanization of this state, while in Canada the bulk of migrators come from eastern states like China.A Meanwhile on the European continent there are two phenomena worthy of analysis foremost of all the aging European population because most of all to the low rate of births that occur in this continent due to factors such as households with one kid, marriagesA more delayed when there is no opportunity of gestating, usage of all methods of contraceptive method, which has resul ted in jobs in the economic system of these states as easy running out of labour, there is a good venture that lead to the creationA new concerns and besides has increased the load on the provinces due to pensions to be paid to a population that is non productive.A Even states that the European population is â€Å" hedonic † and is excessively lazy to work out what is damaging to its economic system[ 1 ]along with this phenomenon is one that is migration in big Numberss of people from Eastern states, most of all withA Muslim faith have come to the old continent and multiplied in great Numberss, bring forthing as a population job that is non good prepared, no one truly skilled labour to help the production and besides that they have been turning muchA , to the extent that some are stating that in 2050 Europe will be Muslim.A CEPAL has cleared these alterations in the European population by stating in his study of the Symposium on International Migration: â€Å" In the early 20th century population of Europe had, about ternary the size of the African, while today the populations of Africa and Europe are about the same size, but by 2050 it is expected that the population of Africa has threeA times the size of Europe †[ 2 ] As you can see this influence occurs non merely in bring forthing societal alteration in society which highlights the socialization of the states of the mixture of civilizations and traditions that can agitate the national individuality loss values of eachA part, but besides affects the economic and of class political. All this has had little by small in having states arise jobs such as neo-Nazi groups which are against the â€Å" invasion † of their districts pro from people from other states, taking to societal struggles and even in metropoliss like disordersA seen in some European states, most of all by immature people who feel that their occupation chances are being taken by migrators, harmonizing to CEPAL â€Å" turning xenophobia in some states, caused by recession and unemployment has exacerbatedA ill will towards migratory workers †[ 3 ].A But look at the political degree because host states seeking to halt a sea of people, so to talk, that comes to your floors begin to place and develop criterions that can be considered anti-immigrant, seeking to forestall the population becomingA largely migrators, as was the instance of the U.S. in recent times has even constructing a wall merely seeking to forestall more Mexicans from come ining their district illicitly. All this has deductions in both, in the receiving state and the beginning one, seeing such an of import facet with respect to economic sciences, since migrators normally work to acquire money sent back to their households, which is called remittals andA that have become a really of import point in the economic system of less developed states, to the extent that the crisis of recent old ages affect this facet of the economic system by diminishing the sum of remittals due to the loss of occupations on allA United States.A These remittals are invested in betterments in the quality of household life that migrators have left buttocks and there are besides nest eggs in investing, which can take to greater advancement and development of these regions.A But neither can deny that â€Å" south-north migration has contributed to the sustained development of states of the North †[ 4 ] But this implies some jobs for having states like the U.S. and Canada, although the major impact has been the first to hold the largest figure of migrators, since many of them are illegal or undocumented immigrants are engaged in work, which form portion orA the informal or belowground economy. You read "Demographic Change And Influence In Peoples Development" in category "Essay examples"A And this must go on so as the tendency given that there ‘s more to migrate despite all limitations that might be, it is besides clear that the population will be from now on uninterrupted diminution, even the least developed countriesA But despite all this in 2050 there will be more or less 9.6 billion people[ 5 ].A But sing that in Europe by and large, that population diminution, rise in the U.S. and Canada, trebling in Africa. While Latin America, will hold a medium growth.A In general we can state that the rate of kids per adult female in hapless states will be reduced to 2.5 whereas in in dustrialised states will be even lower, but these will hold a rate higher than for older individuals, to the extent thatA is said to be two aged for every child.A In general, surveies on universe population and its tendency until 2050 says that in industrialised states like Japan, China and Europe every bit good as the North American birth rate will be merely the lower limit to guarantee the endurance of the population.A But in most states of the universe much of the population will be over 40 years.A Can so be summarized by stating that in the poorest states will hold an mean population growing while developed births this growing will be lower but the population may stay more or less stable growing by migration. But another job that must be considered is that slow population growing that is every twenty-four hours more and more resources consumed many of which are slow to be replaced and others can non be replaced because in many instances have lost the ability regenerative capacity of the land so that resource will be a large job in 2050 doing it the poorest states that normally consume more resources are going poorer, which of class may increase the migration of these intoA more developed states. A A A A A For all the above is clear that all states, both having and beginning states of migrators to take every one by his side steps to cut down this migration worldwide. Recipient states should endeavor to cut down this moving ridge with new legislative acts for the migrators but thereby bring forth xenophobic hatred and strife that finally merely convey societal and security jobs, should besides give more support without excessively many conditions on developing countriesA that they can in bend offer policies that encourage their citizens to stay in its district. The truth is that a true population policy has non been anyplace in the universe, there have been some stray steps but small has been achieved together.A By states seeking development should hold authoritiess who believe authorities policies that either direct or indirect impact on demographic procedures such as in-migration and airing of prophylactic methods, and stronger controls on immigration.A It should be clear that for states like Canada or the United States, long-run chances depend greatly on economic affairs of planetary demographic alterations that determine the mobility of labour in the international, so that by 2050 the successA of states and its prosperity depends on holding a good work force, trained and ever ready for invention and version of the alterations that are traveling being made As shown in the figures for the universe state of affairs in 2050 will non be good in footings of population, but authoritiess to take steps non merely have to see the figures, but must find themselves personally acceptable rates population growing, migration, and territorial distribution.A And when we determine that is what is right for them in this affair should explicate appropriate schemes that lead to improved quality of life of people. Those schemes have to be done by the host developed states like Canada and united provinces, because there are the most affected 1s with the illegal in-migrations, if they do n’t take actions in this topic, the economic system of these two states is traveling to be affected, and non merely the issue of the economic system, but besides the political relations and civilization, both states must make or implement a large strategic to keep the security of the boundary lines to forestall more people to travel illegal to their lands, but at the same clip give chances to those that already are inside those states this would assist many households and subsequently will be the following coevals that will work and contend for their host state. Mostly Canada that has a really low life speciation ‘s, because its population is acquiring older faster and by 2050 will be a really old population, that ‘s why they should maintain those immigrants and had a good political relations of in-migrations to give helped to those who truly needed in the hapless states, but is this the solution? Or what about if those states restricted all sort of in-migrations, and set up a new civilization with the people that are already populating at that place, doing a mix civilization like one clasp piece and get down a new life, these are inquiries and avowals that are discuses every twenty-four hours by every one, those who approve migrations, and those who does non O.K. it[ 6 ] But the treatment will stay for long clip, because is natural for he authoritiess to discourse this forever without taking belongingss determinations, but when the clip acquire shorter is when migration wo n’t hold control and those states will be really affected either if they have many illegal people traversing boundary lines or no one traveling at that place, the thru is that Canada and united provinces need the immigrants to take their economic systems to the top but with high control to forestall to neglect in security spreads where united provinces is really concern and where Canada helped a batch to its neighbour, besides the growth of unemployment degree in united provinces caused by the crisis, China and besides by the illegal in-migration, that ‘s manner they have to play together for this of import issue. How to cite Demographic Change And Influence In Peoples Development, Essay examples

Current Research Synthesis and Implications Method

Question: Discuss about the Current Research Synthesis and Implications Method. Answer: Introduction: The formation of HIH can be traced to 1968 however, the operation began in 1998. The operation of the business was not similar to the other insurance company. It was the chief reason why HIH failed. The company was vulnerable to many risks that made the business under the scanner. This was the main reason; Winterthur Insurance Company withdrew the shares from HHI Winterthur Company. there appeared a merger between Winterthur and the CE Health International but the activities pertaining to past led to the end of the merger. The insurance company needs to have a strong grasp on the business because the money of the public is endowed with the company. an adverse situation can end the smooth run of the business. The major drawback that was witnessed with HIH and exposed it to a high level of risk is the mindset of the company in the acquisition of various companies and attempting to rule various business such as aviation, marine, etc. Further, no evaluation of the business was done and the plan was done at random (Baldwin, 2010). It is imperative for the company that before going ahead with the merger it is essential to have a sound knowledge of the political scenario and due diligence must be conducted. However, the company ignored all such steps that ultimately attracted huge risks. On the other hand, the financial planning, as well as working method was feeble that ultimately led to a defective strategy of the investment (Parker et. al, 2011). The provision that the company maintained for a natural disaster was weird in nature and overall fault in the system was the major loophole. HIH Insurance Ltd appeared to be an organization that contained many loopholes and this did not happen after the FAI takeover, rather the condition was present from a very long time. The company was in deep trouble from a prolong time and this added to the takeover pressure of FAI Insurance. Since the takeover step was done without any due diligence, it enhanced the level of risk. Moreover, it added losses to the kitty of the company. It was not the only takeover that was counted in the risk factor. There were several other factors that led to the downfall. The company terminated the industrial practice for the sustenance of the prudential standards. Prudential standard is of vital importance because it protects the company from any risk of contingent nature and natural disaster. However, discontinuance led to a massive jerk for the company. Apart from this, another risk element that was included in the company was the adoption of the policy of reinsurance that ultimately enhanced th e risk level. Huge sums of money were spent without any fruitful motive such as provision for consultation and various other services. It incurred a huge sum for consultancy and various other services (Gilbert et. al, 2012). This creates a huge concern in the mind of the people because, after payment of such a hefty fee, the company was struggling to ensure a strong position. The case of the law of Equitable Life Assurance Society -v- Bowley, and others can be referred by Anderson. In this case, the directors assessed the bonuses in such a manner that was deemed as a contrast to the normal scenario. The House of Lords came up with a decision that Articles of Association contained a term of implicit nature and the directors in no way can assert their supremacy and suppress the GAR policyholders expectations. This led to the end of the society and the UK government initiated a policy of compensation for the benefit of the policyholders. This case law can be referred and it can be concluded that the insurance company was unfair in its practice and for ascertaining a partnership, Anderson can refer to this case. The case of Therapy Partners of America Inc v. Health Providers Inc can be referred when it comes to partners responsible to the creditors. The presence of declaratory judgment must be ascertained if any controversy is present between the parties and if it relates to a justifiable nature. This case can be referred by Anderson that will help to gain a better view of the scenario. Negligence can be defined as an act when the proper measure cannot be taken over something. However, it can fall into the category of intentional or unintentional or even both. But, the point of consideration is that ignorance cannot be claimed to get rid of penal or legal actions. Some of the matter that contributes to negligence is unfaithful claims, details that are not appropriate and other misleading concepts. Negligence can lead to legal actions against the one who has defaulted (Kaplan Williams, 2013). Therefore, if any act has the power to harm others then it is punishable under law, importantly the companies that carry good public faith and money. Such companies need to assure a proper due diligence and fewer chances of errors. The presence of negligence can be spotted through two activities. There must be an accomplishment of the duty and a breach of the duty must occur. When there is a contravention of any duty that is owed to a plaintiff then the defendant is liable for the negligence act. The contravention happens when there is a failure on his part to accomplish the target. This is determined with the help of a jury where the contravention has happened and duty is fulfilled or not. It is entirely upon the personal part of the plaintiff to provide justification to the fact that any harm or loss has happened due to defendant negligence (Heeler, 2009). HIH insurance paid a hefty sum for consultation and services pertaining to audit and even considering this, it failed to trace the deficiencies that existed in the system. This symbolizes that Anderson was even involved in fraudulent activities with the company. As it was an insurance company, it was damaging the money of the public and the auditors were unable to trace the happening. This is a strong indication that Arthur Anderson was acting as an auditor of HIH Insurance and was involved with the company by fraudulent means. As per the audit standards, it is essential for the auditor to provide a correct direction to the company, however, in the case of HIH the auditor was himself engaged in fraud. This risked the entire company at risk and loss of reputation (Hoffelder, 2012). Auditing and consulting services provides a major boost to the business as it helps to trace the deficiencies and provides genuine judgment. Auditing and consultancy both sounds similar but have their own function and role. Auditors are responsible for evaluating the activities of the company while consultants are present to look into the affairs of the company and provide relief in terms of decision making. Both differ but the presence of both will lead to better functioning of the company. it can be defined as a process that happens step by step (Vause, 2009). Consultants evaluate the scenario and provide remedial action so that the business does not suffer. On the contrary, the role of an auditor is to provide an independent decision and stop any deficiencies to crop up. Going by the rules and regulations governing the audit body, the appointment of the auditor and consultant as the same person is allowable. If it contravenes any law then any action will become unethical in nature. When it comes to HIH Insurance Ltd, the appointment of auditors was done to assist the company for the betterment however they acted against the normal scenario (Wood, 2011). The auditors assisted the company in fraudulent activities that led to the downfall. Such a case is a violation of the ethical standards because auditors should help the business to reflect a true and view (Christensen, 2011). If any advantage is taken by the auditor it violates and breaches the code of conduct. When it comes to the insurance industry, the example of HIH Insurance is always referred because of the loopholes and the failure to adjust to the international pressure. Further, it failed to combat the contingent events and it disturbed the company. Moreover, the standards were not taken seriously by the company. As per the CLERP and Ramsay report, various regulations were given that was needed to be adhered by the insurance companies. Various alternations were made in the standard that was needed to be followed. Therefore, it reflects the fact that audit is compulsory in companies because it leads to authenticity and helps in giving an accurate scenario which can be depended upon by various related parties (Mock et. al, 2013). Negligence that is unintentional can be accepted however those deliberate are punishable under the law. New standards and techniques will provide better exposure and enhance the performance (Cappelleto, 2010). The new standards rank high in due diligence, an effective audit that is some of the benefits that can be availed. It will help the companies to function in an effective manner and independent view can be obtained. References Baldwin, S 2010, Doing a content audit or inventory, Pearson Press. Cappelleto, G. 2010, Challenges Facing Accounting Education in Australia, AFAANZ, Melbourne Christensen, J. 2011, Good analytical research, European Accounting Review, vol. 20, no. 1, pp. 41-51 Gilbert, W. Joseph J Terry J. E 2005, The Use of Control Self-Assessment by Independent Auditors, The CPA Journal, vol.3, pp. 66-92 Heeler, D 2009, Audit Principles, Risk Assessment Effective Reporting, Pearson Press Hoffelder, K 2012, New Audit Standard Encourages More Talking, Harvard Press. Kaplan, S Williams, D 2013, Do going concern audit reports protect auditors from litigation? A simultaneous equations approach, The Accounting Review, vol. 88, no. 1, pp. 199-232. Mock, T. J, Bedard, J, Coram, P, Davis, S, Espahbodi, R Warne, R 2013, The audit reporting model: Current research synthesis and implications, Auditing: A Journal of Practice and Theory. 32, 323-351. Parker, L, Guthrie, J Linacre, S 2011, The relationship between academic accounting research and professional practice, Accounting, Auditing Accountability Journal, vol. 24, no. 1, pp. 5-14. Vause, B 2009, Guide to Analysing Companies, Bloomberg Press Wood, D A 2011,The Effect of Using the Internal Audit Function as a Management Training Ground on the External Auditor's Reliance Decision, The Accounting Review, vol. 86. No. 6, pp. 34-56

Dawn Essays (2726 words) - Holocaust Literature, Night, Narration

Dawn Dawn by Elie Wiesel Chapter 1 Takes place in Palestine. The narrator knows that he has to kill a man tomorrow. He doesn't know who it is but he knows what he has to do. The man that was going to die was an Englishman. The reason that he had to kill was because there is a war. Beggar. A man that taught the narrator the difference between night and day. Narrator met him while he was at the synagogue. The man wears black clothes. The narrator met the man when he was 12 years old. The narrator, as a child admitted to the beggar that he was definitely afraid of the beggar. ?Night is purer than day; it is better for thinking and loving and dreaming.? (4) The man wants to teach the narrator to distinguish between night and day. The beggar taught the narrator to look into the dusk and there would be a face that would appear. Night has a face and day does not. The face that appears is of a dead person. The night before the narrator does what he has to do, he looks into the night and sees his own face. There is going to be an execution at dawn. All of the executions happened at dawn. The ?Movement? always kept their word. A month earlier there was one of their fighters that had been on a terrorist operation. He was hauled in by the police and they found weapons on him. They hung the man. By law this is what they were supposed to do. This was the tenth death sentence by the mandatory power in Palestine. The ?Old Man? decided that things had gone far enough and now he was not going to allow the English to rule any longer. The Old Man ordered that a military officer be kidnapped. They kidnapped Captain John Dawson who walked alone at night. (6) This made the country very tense. The English ordered a 24 hour curfew. They searched every house, and also arrested hundreds of suspects. Tanks were stationed at the crossroads, barbed wire barricades at street corners. They did not find the hostage. The High Commissioner of Palestine said that the whole country would be held responsible for the murder of the Captain, if he was in fact murdered. A few people got in touch with the Old Man and told him not to go too far. They wanted the man that was supposed to die, to live. If he died than the Captain would die. The mother of the Captain demanded that the English give up the young Jew so that she could have her son back. The men told her that ?The Jews will never do it.? (8) The Palestinians would not give up the Captain because it would show a sign of weakness. The English would not agree to the pardon because it would show a sign of weakness. It was announced over radio that the Jew was to be executed the next day. They said nothing about the Captain but everyone knew that he would die also. The narrator asked Gad who was going to kill the Captain who was going to kill the Captain. He replied ?You are.? It was an order from the Old Man. To Gad it was not a big deal. The narrator was amazed by the whole thing. Definite connection to Night. Foreshadow of events. Not wanting to Kill. But being ordered. Chapter 2 The narrator's name is Elisha. Age 18. ?Gad had recruited me for the Movement and brought me to Palestine. He had made me into a terrorist.? (11) The narrator was held in Buchenwald, a prison camp during the World War. The Americans liberated it and then they offered to send him home. He rejected it because he knew that his parents were dead and that his house and lands were under the control of foreign hands. He went to Paris and that is where he met Gad. He was offered asylum in France. He wanted to learn the language and go to school. but Gad came into his life. ?The study of philosophy attracted me because I wanted to understand the meaning of the events of which I had been the victim.? (12) ?In the concentration camp I had cried out in sorrow and anger against God and also against man, who seemed to have inherited only the cruelty of his creator.? (12) Gad, one night, knocked on the narrators door and walked in. The narrator did not have any acquaintances in Paris. The person at the door said that

Bartelby essays

Bartelby essays Nothing so aggravates an earnest person as a passive resistance. (13) This is so because there is nothing a rational person can do to combat a passive message. Should a group of people decide not to eat until their government complies with their demands, the government will feel the need to comply from a humanitarian stand point. There is nothing else that the government can do to prevent the death of its citizens and that would simply be unacceptable in the global spectrum of sociological science. The problem with passive resistance, however, is its failure to be recognized. Melvilles Bartleby has a purpose rooted deeply in this as its main character attempts to enlighten the working population to the indefinite strife of low level employees. Bartleby the man is opposing the monotony of life in a work place where production equals success. Essentially a talking Xerox machine, the scrivener uses passive means of resistance to make his main and is fellow subordinates understand the faults in their way of life. Melville does this by taking the downfalls of what was then modern day Wall Street and challenge them with title characters actions. As an employee whose only responsibilities included copying the narrators documents and checking them for errors, there would seem to be no room for any kind of resistance due to the cut and dry nature of his employment. By using passive means, Bartleby wins over part of the narrator and makes his seemingly invalid argument suddenly explode with legitimacy. Even in death, when Bartleby becomes an unknown! martyr, his message is carried on. This narrative could be called the legend of Bartleby, as his message continues to be read and discussed over a century after it was written. Also, to understand Bartleby the man is to understand his environment. Melville created a small social order in this text located on Wall Street in a small but effective law of...

Philiosophy journal Essay Example | Topics and Well Written Essays - 1000 words

Philiosophy journal - Essay Example God might have attached an immaterial thinking substance to certain material bodies, he is allowing that, as a result of divine intervention, material structures might think after all. That is, he has abandoned any claim to know at first hand that material structures simply could not be conscious. If some material structures could be conscious, how can we know a priori that material structures cannot of themselves give rise to consciousness. If, instead of supposing that material structures themselves sometimes think, we assumed that there are immaterial substances, minds, or souls, associated with our bodies, we should have to say that matter somehow acts upon these immaterial things (in perception) (Moreland and Nielssen 72). For most of believers, God is a unity, the main source that allows the construction and experience of religion. The concept of God can be explained as a static one evolving during centuries. It is important to note that God is the common feature of human's per sonality, so many philosophers identify the causes and events that push people to be ethical, especially if their actions will affect another person. In this case, the inner nature and morals of people is closely connected with their believes which prove the exultance of God (Moreland and Nielssen 82). . ... And this perfect cause of the universe is God. What is more, without God morality would be impossible (Moreland and Nielssen 32). There must be a Lawgiver (God) who originates and stands by moral law. A universal moral law cannot exist accidentally. There must be a basis behind it, which is God. According to this view, every person is born with an inherent understanding of right and wrong. Everyone, for example, understands that murdering an innocent person is wrong. Everyone realizes that helping a drowning person is right. Where did this internal understanding of right and wrong come from I'm convinced that this understanding comes from God. He was the one to put it into the hearts of every person (Moreland and Nielssen 87). There is no reason why a non-personal principle of creative value should be encumbered with omniscience. Nevertheless, Leslie is right to confront this problem. For if goodness, ethical equality is the sole creative principle and the only explanation why there is any world at all, we can indeed ask, Whence, then, is evil It would obviously be less satisfactory, because less simple, to admit that value is, even in principle, only a partial explanation of what there is, that there is also an element of the sheer unexplained brute fact, of things just happening to be there; for the recognition of such unexplained brute facts was the rejected alternative to the hypothesis that ethical norms are creative (Leslie 43). Leslie's answer to the problem of evil is, in effect, to argue that there may well be no unabsorbed evils, when we take account of the value of lives that involve real choices against a background of discoverable causal regularities--whether those choices are causally

( Ontological Arguments ) Essay Example | Topics and Well Written Essays - 750 words - 1

( Ontological Arguments ) - Essay Example The conceptual analysis of the cause of the universe based on cosmological argument helps in establishing the important facts about the existence of the universe and its being. The argument starts from three premises; Premise (1) is notably true since something cannot come out of nothing. According to metaphysical intuition there has to be some cause for the existence of something. It is thus very reasonable to argue that there is a requirement of a causal explanation for the existence of the universe even for the atheists. This is because if they believe that the universe began at the Bing Bang, then the universe must have had the potentiality to exist in the first place. And since there is nothing that had existed prior to the Bing Bang, then the potentiality of the universe’s existence rested in the power of God who made it possible. As such, this premise is true as we can confirm it in our realities and also the scientist naturalists can sense in it. Premise (2) holds that an actual infinite cannot exist. This is because as infinite temporal regress of events causes intolerable absurdities and therefore it cannot exist. History is made of events leading up to each other sequentially and, therefore it is very possible to add to history making its existence potentially infinite. However, it can only be potentially infinite as opposed to being actually infinite. This argument is frequently objected on the basis of the second premise which is deemed problematic both scientifically and philosophically. This is because opponents state that if the universe has an infinitely distant starting point, then one should be able to transverse from the starting point to the present. The common logic is that if there is a finite distance which connects sequential events in the past, then it can be easily transversed, which is not the case here. This objection is further worsened by the fact that the cosmological argument presupposes

Describe your professional goals and how your chosen major relates to Essay

Describe your professional goals and how your chosen major relates to these goals. Is there a professional in your field of choice who might serve as your role - Essay Example This would cater to people who want to beautify themselves, eat well, and have time for relaxation in this world of rush. I also want to own the Miss Universe Organization. This follows the same trend as mentioned previously. This gives people the opportunity to see, all over the world, beautiful ladies who also care about other people ´s needs as to when they are asked, what they would like to do. I want to help in various areas of research to help cure many diseases. This research will focus in the following diseases: diabetes, leukemia, breast cancer, and HIV/AIDS. Supporting researchers in these areas will help in prevention measures, maintenance/control, and cure. My desire is to also help combat poverty. There are too many poverty stricken people around the world. Measures to alleviate poverty should be one of the aims entrepreneurs should have while conducting their business. It is clear that corporations make donations and it is also clear that they are tax exempt however, more needs to be done. There is never enough. Working with Adoption Agencies that work with dwarf children and with orphanages is one of my most interests. Children all over the world need attention. They need to feel comfort given their present situations. I would like to build schools in India and in Africa to be in a position to educate children. To give them the opportunities that others take for granted and enjoy. My role model is Donald Trump. He is a wise man, kind, calm, intelligent, thinks quickly, and he is not regularly seen in the tabloids. He is also a successful entrepreneur who owns the Miss Universe Organization. I want to be this kind of person. I want to be an entrepreneur, make donations, become part of the process, and see to it that changes are made to help others in their crisis. I want to be in a position where decision

International Marketing Objectives of honey manufacturer

International Marketing Objectives of honey manufacturer Australian by Nature plans to enter the US market with its 100% pure honey by targeting the business to business market. This will be done by supplying honey to an existing and reputed honey packer through whom the product will enter the US market. This will lead to a reduction in the marketing costs at the initial stages and also minimise the risk of entering the new market. All this will help Australian By Nature to increase its demand in the market and thereby increase its production capacity. In short term the company plans to attain high brand awareness and brand knowledge. After working with existing honey packers for about 24 months, the companys brand will be well established and based upon that it can start packing the product itself and also start spending money on marketing the product. International Marketing Strategy Drivers for Australian by Natures Decision to enter United States According to Stonehouse et al. There are four main forces of internationalisation which are categorised as market, government, cost or competitive drivers. But these drivers may vary from industry to industry as well as market to market. The main drivers for Australian by Natures decision to internationalise relate to the market, government and cost drivers. As seen from the analysis in Part A above the drivers from markets basically include customer needs, marketing channels and other main countries exporting to US. But based on the above geographic analysis particularly the topography aspects which show that the bees have contracted diseases in USA will lead to a good and in future increased demand of Australian by Nature honey which is 100% pure and will be a huge success in the USA market. The United States and Australia have extended investment relations by forming the Australia-United States Free Trade Agreement (AUSFTA). This agreement will lead to little hassles for Australian by Nature to start exporting honey to US. Going further the company will also face competition from other countries exporting honey in US, but due to its good reputation and being an Australian brand it is always at an advantage compared to its competitors. Large Companies which have high fixed costs are more likely to go global, so that these high costs can be offset by increased sales volume as result of going global; this is because higher sales volume leads to reduction in high fixed costs in turn resulting in economies of scale. This is also a driving factor for Australian by Nature because it will benefit from higher sales by internationalising. From all the drivers we can conclude that United States will be a good country for Australia by Nature to enter and become successful in long term. Foreign Market Entry Strategy As per the environmental and internal analysis done in part A we have selected United States of America as our target country. Not only it is an attractive market for all the aspects of our decision making process, but also bring in different varieties of the product in a market flooded with brands from so many countries with China being one of the main competitor. There are many methods of entry such as exporting, direct sales, franchising, internet, licensing, joint ventures and foreign direct investments. We will launch Australian by Nature honey in US through an Export Distributor. An export distributor is on who will buy the goods from the Australian producer that is Australian by Nature and will resell the product in the US at a profit. In other words the export distributor will be the sole distributor of the product in the country and will supply the goods purchased from Australian by Nature to all the retailers, supermarkets, convenience stores etc. The distributor will be handling all the customer complaints about the product in the foreign country which US in our report. The export distributor will trade under its own name and at the same time maintain an on- going relation with the exporter. Also the distributor will have sale rights in United States. The main reason for selecting direct distribution channel for entering the US market is that it will save a lot of marketing costs for the company in initial stages of the product because the export distributor will be committed to provide all the product support in the foreign country. Another advantage of this type of distribution is that the already well established distributor has existing relationships with all the supermarkets, retailers and convenience stores and based on this the company can rely on the know-how and familiarity of the market conditions to attain the best retail position. In addition to that creating a distribution network in new foreign country is a time consuming process, as well as a costly process especially where it is concerned with launching new products in the foreign markets. Possible Foreign country exit strategy As this is our first move to start operations in international market, we are prepared for a less than enthusiastic market. In case this happens we are going to do more deep market research as to the possible causes of the product failure that may be due to our marketing approach, may be the pricing, the distribution channels etc. If after further approach there is no improvement in the sales of the product in US, we are simply going to downmarket our product. Down marketing the product involves repositioning the product from high end category to a middle one, may be reducing the price of the honey. As a result of repositioning the product will cater to the middle income group also and because of which marketing costs also will be reduced because this type of consumer group doesnt demands expensive advertisements to make them believe that our product is unique from others. But there may be a further possibility that even after the repositioning the product may not be selling well; in that case we shall put off our operations completely from US by simply ending our contract with the export distributor who was the sole distributor of the product in the United States. International Marketing Program 1. Marketing Mix We will now analyse Australian by Natures marketing mix based on the following seven Ps: Product and Service, Place, Promotion, Price, People, Process and Physical Environment. 1. (A) People Providing a good quality product is important when the company is entering the foreign market. The consumers will judge the companys reputation based on the quality of the product. The exceptional expertise, knowledge and skills of the people working in the production of the Australian by Natures will be of significant importance for the success of the product in the foreign market. At the same people involved with the export of honey products will be also very important for the success of the product. The personnel working for the production of the Australian by Nature products are a source of competitive advantage. Australian by Nature must ensure that sufficient personnel have been allocated for the increased production as a result of its exports to United States. Furthermore they should be provided with up to date training so as to handle the increased production or if possible might be new machinery for production. As the more personnel will be required to cater the demands for exports, the company should invest in training them how to effectively handle the exports demands. 1. (B) Promotion As this is the first time that the company will be selling its honey products outside Australia and its initiation of entry in a broader United States market, the promotional activities are very important. This can be done by first building the awareness about the product in the market which can be done through trials and then purchases. Moreover it is also important to establish the brand personality of our product in the new market.

Blogs are Only a Fad :: Internet Online Communication Essays

Blogs are Only a Fad With the beginning of the 21st century well under way, we find ourselves in the midst of a digital revolution. New technology seems to be springing up every other day, and old ones are continuously being replaced by improved versions of their precursors, if not being replaced by something entirely new. The internet is probably one of the most influential inventions of our time, bringing about a whole slew of other technologies into our lives. One particular technology of interest is the weblog, more often referred to as "blog". Blogs are essentially online journals where one can write and post their thoughts, which then become available for be read by anyone with access to the internet. Blog software such as Movable Type allows one to easily publish their entries online with a few clicks of the mouse. The convenience and accessibility of using blogs are what have made them so popular, especially among the younger generation. Despite their advantages, however, blogs are simply a fad, and will make no significant impact on our society or the way we write, because ultimately, we desire more permanence in our writing than a mere sequence of binary codes. The primitive cavemen of the prehistoric era, the Sumerians of the Fertile Crescent and Shakespeare all have something in common - typography. The cavemen etched crude drawings on walls, the Sumerians pressed pictographic marks into clay tablets using a stylus, and Shakespeare wrote poetry using a quill pen and ink. Though their writings vary greatly in elegance or sophistication, each of them left their marks so that their history and contributions may forever be preserved. As William J. Mitchell points out in his essay, "In the thousands of years since, humankind has figured out innumerable ways to bind words permanently to matter...to carve them into clay and stone, to print them on paper, to form them out of unlikely things like neon tubes, and furtively to spray them onto walls" (Mitchell 2003). The fact that mankind has been practicing the act of writing for eons is proof that we, as human beings, desire to leave writing as records so that future generations may read them a nd know of our actions and thoughts. If we did not feel the need to preserve our knowledge permanently, it would be passed down orally, and we would not care to preserve what little writing that would be done out of necessity.

My Own Personal And Theoretical Understanding Education Essay

The biggest development so far has to be my apprehension of English as an extra linguistic communication, non merely did I use to believe EAL pupils were portion of the Particular Educational Needs and Disabilities standards, I ever use to see pupils with EAL as a barrier, inquiring myself inquiries like, How would I get the better of the linguistic communication barrier? Making myself believe that EAL pupils are lower ability within all topics, but this is non the instance. Some instructors have small or no apprehension of a kid ‘s demands that does non hold English as their first linguistic communication. Sometimes this deficiency of apprehension and communicating between pupil and instructor can decelerate down the pupils ‘ advancement. Whether the kid is considered to be one of the followers: an Asylum-Seeker, Refugee, Isolated Learner, Sojourner, Bilingual or merely new to English, every kid affairs. EAL teaching method is designed to assist run into the linguistic communication and larning demands of pupils who have English as an extra linguistic communication. Successful EAL scholars will normally hold a good apprehension and a appreciation of their ain first linguistic communication, so while larning English they are able to develop their vocabulary in their first linguistic communication. In order for a pupil to develop cognitively and linguistically, they need to hold the chance to talk and compose within the English linguistic communication from an early phase of a lesson, assisting them to go more witting of their new linguistic communication, this is besides a good manner to measure the pupil ‘s demands, being able to see where they need more development. Student ‘s larning EAL need contextual support in order to do sense of new information and the new linguistic communication ; this can be developed through ocular cues, assisting the EAL pupil to acquire to footings with the undertakings presented to them though their cognition of English is limited. Standard five ‘Adapt learning to react to the strengths and demands of all students ‘ from the Teachers ‘ Standards provinces ; ‘Have a clear apprehension of the demands of all students, including those with particular educational demands ; those of high ability ; those with English as extra linguistic communication ; those with disablements ; and be able to utilize and measure typical instruction attacks to prosecute and back up them. ‘ ( DfE, 2012:8 ) After reading and re-reading the Teachers ‘ Standards and taking this subdivision of Standard five on board I have come to gain, that in order to learn EAL pupils you have got to be willing to larn to learn. No affair where you are within your learning calling you have to larn from the kids within you category. Jim Cummins developed a model, which shows how basic interpersonal communicating accomplishments ( BIC ) and cognitive academic linguistic communication proficiency ( CALP ) can be developed through planning and instruction. The model is helpful to place and develop appropriate undertakings for different pupils within different categories. Though it its believe that pupils need to be working from the high cognitive demand and high contextual support quarter-circle, Conteh explained the quarter-circles in Cummins ‘ diagram as the followers ; ‘Beginning with context-embedded activities and bit by bit traveling, with talk and action, towards less embedded activities means that kids are ne'er left without support, and at the same clip are being encouraged to travel to the new cognition which is the object of the activity. ‘ ( J.Conteh 2006:11 ) After reflecting on the point that Conteh made about how the model fundamentally helps to construct upon the pupil ‘s English cognition, through practical activities and a assortments of experiences within the schoolroom. The best manner to assist with a pupils ‘ cognition is through verbal communicating. Bringing me to submergences versus bilingualism, BIC and CALP are both needed to assist back up a pupils larning and understanding. Though bilingualism is good to pass on between the same linguistic communication and you can happen out more about this pupil within their ain apprehension of their first linguistic communication, submergence will assist a pupil develop quicker. By literately throwing a pupil into the deep terminal with a group of pupils who merely have English as their first linguistic communication the kid is so forced to pass on with these pupils assisting come oning with verbal communicating, this can besides assist with linguistic communication accompli shments through written pieces of work as the pupil is larning from equals who are the best instructors to pupils who are EAL. ‘Have high outlooks of behavior, and set up a model for subject with a scope of schemes, utilizing congratulations, countenances and wages systematically and reasonably ‘ ( DfE, 2012:8 ) Concentrating on standard seven of the Teachers ‘ Standards, behavior is all the clip non merely disputing. When inquiring myself what behavior was all I had in my head were the pupils who are disputing. Coming to gain that behavior is non merely those who like to dispute a instructor, but it is besides those who push to win as mentioned before behavior is all the clip. Within any school many pupils will move otherwise, within different scenes and with different instructors. Some pupils do non like alteration, so a alteration to a usual modus operandi can take to a alteration in behavior ; this besides happens when a pupil is faced with a different instructor to the 1 they are used to. Many instructors and pupils have a common consequence on one and other, when detecting a pupil ‘s behavior alongside the observation of the instructor, there was a direct nexus that you can see that it was every bit much the instructor ‘s behavior that contributed to the incident that go on within the category, whether triggered by a bad twenty-four hours or the features of that specific instructor. Though ambitious behavior is the chief obstruction to raising accomplishment, pull offing behaviour positively can travel a long manner towards cut downing emphasis degrees between staff and students, which helps to enable a safe acquisition environment. When supervising a pupil ‘s behavior I have come to gain that you have to take into history many facets that every kid is different, they all come from different backgrounds, with different degrees of societal and emotional development. Developing a relationship with all the pupils within a category is the key to a happy environment. Amy Demorest, 2005 explains Burrhus Skinner ‘s theory every bit behaviour as being a manner to avoid penalty but to win in accomplishing wages, believing that penalty was counterproductive. When taking this theory with me onto my recent pattern, it came to demo that Skinner ‘s theory was right. Student ‘s will move misconduct but one time the instructor has offered and inaugural for good behavior the pupil automatically stops, because they know at the terminal of the twenty-four hours they are being rewarded for something they would be acquiring into problem for. Though this theory does come with advantages, after a piece of the pupil being offered a wages in topographic point of misbehavior the pupil will shortly alter their ways and be cognizant they no longer have to move up in order to have congratulations and a wages. The idea of going a instructor is highly rewarding, but it is traveling to take tonss of work, clip and consideration on my portion. Planning, clip direction and administration play a critical function in pull offing a schoolroom. In order to pull off a schoolroom, I will necessitate to hold effectual outlooks, make usage of the resources available to me and hold good clip direction. Supplying a batch of work within the schoolroom is of import to supply a batch of engagement for the pupils, this will guarantee that pupils are focused and enthusiastic within the category. Having a set of schoolroom regulations and modus operandis will assist set up socialization within the schoolroom, constructing up guidelines that must be followed within the category environment. Though regulations and modus operandis are highly different, let go of the overarching rules by which your category is fun, these regulations within the category define the ethos of the schoolroom, they need to positively depict coveted behavior and properties and in the long term support the pupils developing self-regulation of their behavior and direction. Whereas modus operandis are the manner specific undertakings need to be carried out, in order to guarantee a safe and purposeful acquisition environment. Efficaciously pull offing a schoolroom is of import to hold the category laid out and arranged in a manner that makes larning easier. The layout will hold an impact on the manner you teach and the manner the pupils learn. For each lesson it is impractical to travel the schoolroom unit of ammunition, so acquiring a layout that can be used for all topics is the key. It is critical to see all the pupils ‘ faces, and you besides need to guarantee they can see you and the synergistic white board or any other resource you are utilizing within the category. There are a batch of ways in which a schoolroom can be laid out and organized but it ‘s the 1 that suits the instructor best. So for me it will be about test and mistake as this is the lone manner you learn what suits you. Whether it is: the horseshoe, a circle, rows or sitting in ability groups or friendly relationship groups, there are pro ‘s and con ‘s to all these siting agreements. The lone manner to see what will accommodate non merely myself but my category is to seek each manner until I have found the perfect manner for the pupils to acquire the best out of the ballad out and place of resource ‘s so my category will be managed to my best ability. Taking the above on board and believing about how I am traveling to win to go an outstanding instructor I need to hold a mark and program in topographic point in order to accomplish this. Reflecting on my professional pattern I can see that I need to concentrate in more on how the kids respond to behavioural techniques the instructor has in topographic point. Though I saw house points being used I did non see any other signifier of enterprise in topographic point for the category. Every Friday afternoon the pupils would acquire aureate though if they had warnings throughout the hebdomad they would lose at least five proceedingss per warning. Within my twelvemonth six category they all had occupations they carried out every twenty-four hours throughout the school, so when thought and reflecting I can see this was besides a privilege for good behavior and gave them duty within their school fixing them for the following phase of their instruction. I feel that when I go back into school for farther pattern I want to research schoolroom direction and administration more. Asking assorted inquiries on how the instructor ensures she gets the best usage of all her resources and how she gets the kids to behaviour as they are sitting within friendly relationship groups. I can see how this works as there is a mix of ability on each tabular array and the lower ability are supported by their higher ability friends within their surveies, but how does she controls the sum of work done and the less yak traveling on throughout the lessons. Though there is merely one EAL pupil within the school, I am traveling to supervise and research learning techniques with this pupil during my following pattern at the school. On my first pattern I spoke to the category instructor about assorted ways in assisting this pupil advancement within her acquisition of English, for case blending the ability degree she is in, puting the pupil in a higher ability group than the lowest to seek and act upon her to talk out more and contribute. The category instructor has invited me to fall in her category on the 2nd portion of my pattern to assist me derive more understanding and cognition within pattern with an EAL pupil. In decision I feel that I need to utilize my contemplations to put myself bigger challenges and marks to make within the hereafter. To derive more understanding and cognition of the primary school atmosphere and develop my ain techniques of instruction. I am trusting on the following portion of my pattern I am able to set some of the techniques I have discussed into action through the usage of my microteaching. Hoping to research manner in which I can organize my schoolroom to derive the best usage of resources and the best manner the pupils within the category will larn. Not merely am I be aftering on acquiring to cognize my pupils better but besides I am trusting to derive a better apprehension of myself. Reflecting and come oning this experience to see myself as non merely a pupil but, a trainee instructor, with the power over the pupils larning and assisting the following coevals to win into exceeding scholars and outstanding professionals.

Tobacco and the Origins and Domestication of Nicotiana

Tobacco and the Origins and Domestication of Nicotiana Tobacco (Nicotiana rustica and N. tabacum) is a plant that was and is used as a psychoactive substance, a narcotic, a painkiller, and a pesticide and, as a result, it is and was used in the ancient past in a wide variety of rituals and ceremonies. Four species were recognized by Linnaeus in 1753, all originating from the Americas, and all from the nightshade family (Solanaceae). Today, scholars recognize over 70 different species, with N. tabacum the most economically important; almost all of them originated in South America, with one endemic to Australia and another to Africa. Domestication History A group of recent biogeographical studies reports that modern tobacco ( N. tabacum) originated in the highland Andes, probably Bolivia or northern Argentina, and was likely a result of the hybridization of two older species, N. sylvestris and a member of the section Tomentosae, perhaps N. tomentosiformis Goodspeed. Long before the Spanish colonization, tobacco had been distributed well outside its origins, throughout South America, into Mesoamerica and reaching the Eastern Woodlands of North America no later than ~300 BC. Although some debate within the scholarly community exists suggesting that some varieties may have originated in Central America or Southern Mexico, the most widely accepted theory is that N. tabacum originated where the historical ranges of its two progenitor species intersected. The earliest dated tobacco seeds found to date are from early Formative levels at Chiripa in the Lake Titicaca region of Bolivia. Tobacco seeds were recovered from Early Chiripa contexts (1500-1000 BC), although not in sufficient quantities or contexts to prove tobacco  use with shamanistic practices. Tushingham and colleagues have traced a continuous record of smoking tobacco in pipes in western North America from at least 860 AD, and at the time of European colonial contact, tobacco was the most widely exploited intoxicant in the Americas. Curanderos and Tobacco Tobacco is believed to be one of the first plants used in the New World to initiate ecstasy trances. Taken in large amounts, tobacco induces hallucinations, and, perhaps not surprisingly, tobacco use is associated with pipe ceremonialism and bird imagery throughout the Americas. Physical changes associated with extreme doses of tobacco use include a lowered heart rate, which in some cases has been known to render the user into a catatonic state. Tobacco is consumed in a number of ways, including chewing, licking, eating, sniffing, and enemas, although smoking is the most effective and common form of consumption. Among the ancient Maya and extending down to today, tobacco was a sacred, supernaturally powerful plant, considered a primordial medicine or botanical helper and associated with Maya deities of the earth and sky. A classic 17 year-long study by ethnoarchaeologist Kevin Goark (2010) looked at the use of the plant among the Tzeltal-Tzotzil Maya communities in highland Chiapas, recording processing methods, physiological effects, and magico-protective uses. Ethnographic Studies A series of ethnographic interviews (Jauregui et al 2011) was conducted between 2003-2008 with curanderos (healers) in east central Peru, who reported using tobacco in various ways. Tobacco is one of over fifty plants with psychotropic effects used in the region that are considered plants that teach, including coca, datura, and ayahuasca. Plants that teach are also sometimes referred to as plants with a mother, because they are believed to have an associated guiding spirit or mother who teaches the secrets of traditional medicine. Like the other plants that teach, tobacco is one of the cornerstones of learning and practicing the art of the shaman, and according to the curanderos consulted by Jauregui et al. it is considered one of the most powerful and oldest of plants. Shamanistic training in Peru involves a period of fasting, isolation, and celibacy, during which period one ingests one or more of the teaching plants on a daily basis. Tobacco in the form of a potent type of Nicotiana rustica is always present in their traditional medical practices, and it is used for purification, to cleanse the body of negative energies. Sources Groark KP. 2010. The Angel in the Gourd: Ritual, Therapeutic, and Protective Uses of Tobacco (Nicotiana tabacum) Among the Tzeltal and Tzotzil Maya of Chiapas, Mexico. Journal of Ethnobiology 30(1):5-30.Jauregui X, Clavo ZM, Jovel EM, and Pardo-de-Santayana M. 2011. â€Å"Plantas con madre†: Plants that teach and guide in the shamanic initiation process in the East-Central Peruvian Amazon. Journal of Ethnopharmacology 134(3):739-752.Khan MQ, and Narayan RKJ. 2007. Phylogenetic diversity and relationships among species of genus Nicotiana using RAPDs analysis. African Journal of Biotechnology 6(2):148-162.Leng X, Xiao B, Wang S, Gui Y, Wang Y, Lu X, Xie J, Li Y, and Fan L. 2010. Identification of NBS-Type Resistance Gene Homologs in Tobacco Genome. Plant Molecular Biology Reporter 28(1):152-161.Lewis R, and Nicholson J. 2007. Aspects of the evolution of Nicotiana tabacum L. and the status of the United States Nicotiana Germplasm Collection. Genetic Resources and Crop Evolution  54(4):727-740.Mandondo A, German L, Utila H, and Nthenda UM. 2014. Assessing Societal Benefits and Trade-Offs of Tobacco in the Miombo Woodlands of Malawi. Human Ecology 42(1):1-19. Moon HS, Nifong JM, Nicholson JS, Heineman A, Lion K, Hoeven Rvd, Hayes AJ, Lewis RS, and USDA A. 2009. Microsatellite-based Analysis of Tobacco (Nicotiana tabacum L.) Genetic Resources. Crop Science 49(6):2149-2159.Roulette CJ, Hagen E, and Hewlett BS. 2016. A biocultural investigation of gender differences in tobacco use in an egalitarian hunter-gatherer population. Human Nature 27(2):105-129.Tushingham S, Ardura D, Eerkens JW, Palazoglu M, Shahbaz S, and Fiehn O. 2013. Hunter-gatherer tobacco smoking: earliest evidence from the Pacific Northwest Coast of North America. Journal of Archaeological Science 40(2):1397-1407.Tushingham S, and Eerkens JW. 2016. Hunter-Gatherer Tobacco Smoking in Ancient North America: Current Chemical Evidence and a Framework for Future Studies. In: Anne Bollwerk E, and Tushingham S, editors. Perspectives on the Archaeology of Pipes, Tobacco and other Smoke Plants in the Ancient Americas. Cham: Springer International Publishing. p 211-230.Zagorevski DV, a nd Loughmiller-Newman JA. 2012. The detection of nicotine in a Late Mayan period flask by gas chromatography and liquid chromatography mass spectrometry methods. Rapid Communications in Mass Spectrometry 26(4):403-411.

Heart Of Dark Essays - Joseph Conrad, Congo Free State, Free Essays

Heart Of Dark Essays - Joseph Conrad, Congo Free State, Free Essays Heart Of Dark In Joseph Conrad's book Heart of Darkness the Europeans are cut off from civilization, overtaken by greed, exploitation, and material interests from his own kind. Conrad develops themes of personal power, individual responsibility, and social justice. His book has all the trappings of the conventional adventure tale - mystery, exotic setting, escape, suspense, unexpected attack. The book is a record of things seen and done by Conrad while in the Belgian Congo. Conrad uses Marlow, the main character in the book, as a narrator so he himself can enter the story and tell it out of his own philosophical mind. Conrad's voyages to the Atlantic and Pacific, and the coasts of Seas of the East brought contrasts of novelty and exotic discovery. By the time Conrad took his harrowing journey into the Congo in 1890, reality had become unconditional. The African venture figured as his descent into hell. He returned ravaged by the illness and mental disruption which undermined his health for the rem aining years of his life. Marlow's journey into the Congo, like Conrad's journey, was also meaningful. Marlow experienced the violent threat of nature, the insensibility of reality, and the moral darkness. We have noticed that important motives in Heart of Darkness connect the white men with the Africans. Conrad knew that the white men who come to Africa professing to bring progress and light to darkest Africa have themselves been deprived of the sanctions of their European social orders; they also have been alienated from the old tribal ways. Thrown upon their own inner spiritual

Persuasive Film Analysis Essay Example | Topics and Well Written Essays - 750 words

Persuasive Film Analysis - Essay Example The fireworks are revealed to be part of a celebration of Al Gore's election to the Presidency in 2000. The dream sequence that follows appeals to Democrats' hopes, dreams, and expectations on a very basic, fundamental level. Contrasted with that is the conspiracy information that a Bush cousin is an executive for Fox Channel in Florida and Bush’s brother Jeb, the Governor of Florida, promised George that he would win. Moore’s film suggests that the means by which Bush won Florida and thus the Presidency was not legitimate, convincingly causing the audience to feel curiosity and a growing sense of unease. Once the dream segment is over, the movie restarts with a black screen and the sounds of the streets of New York the day the planes hit the World Trade Center. In addition to very effective continued emotional appeals, Moore uses well-documented evidence, such as news videos of the moment Bush received news of the attack and callously turned back to reading to a group of children, to prove that George Bush was a bad president. Not only did he steal the election, but he did not effectively respond to emergencies and he was politically compromised by family and business interests. Other evidence he offers includes interviews with influential people, verifiable historic events, photographed images, and documents that he shows on the screen. The evidence is highly convincing and effectively distributed throughout the film to maintain variety and interest. A specific sequence that demonstrates the logic of the presentation occurs as the film examines the business connections between the Saudi Arabian government and the Bush family. Records of the passengers on each of the planes showed that nine of the 13 hijackers were of Saudi nationality, bringing up a disturbing connection. Video records showed that the senior Bush was engaged in a meeting with the Carlyle Group, of which he and the Bin Laden family are involved, on the morning of the attach. Addi tional records illustrate that the younger Bush was bailed out of his several business failures by large financial investments from Saudi business groups during a time when his father was head of the CIA and Vice President. Through this progression, Moore leads the audience to the conclusion that the Bush family must be more personally loyal to the Saudis than to the country they professed to lead. This conclusion is underlined with the parting shot reminding the audience that the only planes flying that day were military planes and a private airline quickly evacuating members of the Bin Laden family safely out of the U.S. The film has many strengths, including the elements listed above, but one of the weaknesses of the film is the overwhelming elements of the conspiracy theory Moore is developing. While the arguments are convincing because they are supported by strong evidence, the accusations are vast. He suggests not only that Bush stole the election with help from people who kne w he was incompetent, but he did so in order to further the personal interests of his family and friends. From the U.S. involvement in Afghanistan to the degradation of civil rights including the Patriot Act, the government’s misuse of terror warnings, and, in the final section of the movie, the conflict in Iraq, Moore's march is relentless and can be oppressive. Because of its approach, the film was easily accepted as truth by people who already criticized Bush before they saw the film, but

Environmental Effects Statement for the proposed (Persistent Organic Research Proposal

Environmental Effects Statement for the proposed (Persistent Organic Compounds) storage and treatment facility - Research Proposal Example This article’s main aim is tooutline a few things such as how the development is likely to impact on the environment; ways in which the impacts could be identified and measures that would be put in place to mitigate the social and economic impacts of the project on the environment.Within the SEE, a suitable location for the development of the project should be suggested and details outlined. Background The development plan featured here is the setting up of POP (Persistent Organic Compound) storage and treatment facility is which is to be built near Mortlake, Victoria. The purpose of building this facility is to dispose Australia’s 500,000 tonne stockpile of organ chlorines such as DDT, Dieldrin and Endrin, polychlorinated biphenyls, hexachlorobenzene, dioxins and furans. The company that has proposed the storage and treatment facility received information that they will have to go through the environmental effect process before approval could be given for this project. With the support of both the State and Federal Governments the process will be heard under Victoria’s Environmental Effects Act (1978) and the Federal Environment Protection and Biodiversity Conservation Act (1999). Body The Queensland Environmental act protection act 1994 is a statute that provides legislations, standard procedures, codes and control approvals when setting up projects so as to monitor and manage operations on site. Given the size of the project, a lot of organisation should be done and clear-cut strategies be put in place. Some of the things the project managers should outline include how to relocate or compensate owners of the 1000 acres of land where the project is going to be built and the cost implications it will have on the stakeholders of the project. Operations involved and the estimated period of time required for setting up the project is also vital. Scrutiny of the site should also be done to verify whether there are any hindrances to the project such as underlying mining tenements. The numbers of people required to provide labour should outlined (BERTRAM, 2005, p201). There are a number of implications; either social or economic, that could arise as a result of setting up the project. For instance, looking at the topography of the land, excavators will have to dig deeper into the ground which could result in for example release of air emissions from underneath that may be hazardous to humans. It is important that both personnel working on the site and other nearby residents be informed on such dangers and protective clothing be distributed so as to mitigate the effects such dangerous chemicals could have on individuals. The dug up soil could also contain dangerous chemicals leading to contamination and it is recommended that it is disposed in the right manner. The proposed construction for all temporary landforms is also likely to cause possible erosion as the area is cleared of vegetation. Clearing or demolishing of the h ouses within the site may likely lead to stockpiles and limit access to certain pathways. In the wake of the construction, it is also likely that some parts of the neighboring land’s fertility or productivity be constrained.â€Å"JOUMARD, p34,† argues that in order to ensure that the land remain fertile or at least a little productive, the

Defining the Good Life Essay Example | Topics and Well Written Essays - 1000 words

Defining the Good Life - Essay Example Wealth, health, a life without sorrow and pain are some of what seem to give people satisfaction, one that is said to be a good life. Perhaps it is. For the Greeks, a good life is one that shows happiness. It is then a matter of getting the most of what one has. For instance, a person who is lacking in wealth, according to the definition of the Greeks, can still have a good life depending on how he lives his life. That certain individual can either live in misery which is the extreme opposite of a good life or live so that he would make his life worthwhile and productive, a life that is flourishing. Human flourishing is a wonderful parallelism of the Greeks to a good life because it is perhaps the most accurate or closest accurate definition. Growing well is indeed one of the measures that show how a life is well-lived. It is not just a matter of living in luxury but it is also how a person lives to acquire a luxurious life, having the virtues a good life brings. This means that, in the case of wealthy people, they should not just enjoy what they have but strive to maintain and grow their wealth. However during the process, they should also maintain ethical attributes to keep them proud and satisfied with their achievements. When a person progresses or gains more wealth through illegal means or by using and abusing other people; that individual will definitely feel ashamed of himself. In fact, people who prosper in such a manner always live in fear of government authorities or their rivals and the people they have hurt. They may live in luxury, have money to burn but they do not have a good life because of the absence of the virtues they should possess. As the famous Socrates said, â€Å"The unexamined life is not worth living for† (facultyfiles.frostburg.edu). Indeed, when an individual does not examine himself, he tends to commit mistakes and repeats them time and again. Obviously, a life full of mistakes and without virtues is miserable and undesirabl e. It is not a good life. Being a philosopher, Socrates was actually pointing out to the critical examination of things, events and ideas, the contemplation, self-examination and open-minded wondering (facultyfiles.frostburg.edu) that lead to finding the reasons for everything. A good life is a life of reasonable reasons. Reasons abound but if they are well thought, they make sense and therefore show the energy put into it. However, when reasons are shallow, they often look and sound ridiculous, exposing the life of the person that is not worth living. In relation to the aforementioned discussion on having virtues, it is acquired by having a well-examined life. One who thinks about himself and knows his strengths and weaknesses would definitely be able to build up the strengths and work on his weaknesses in order for him to become a better person. For instance, when a person knows that he has talents in arts, he can do something to develop his gift and become skillful and successful regardless of his situations. A person who knows he is gifted but does nothing to improve it spends no time contemplating about what a privilege he has, has a life not worth living. Self-examination in itself is a virtue and indulging in it develops more virtues in an individual. For example, a man who examines himself develops honesty. It would be futile to examine one’s self and deny what he sees because this will cause a person to lose his virtues instead of gaining them. However, if a man scrutinizes himself and recognizes and accepts his weaknesses and faults, positive changes follow which is the development of more virtues that show what a real good life

Counselling Theories Essay Example for Free

Counselling Theories Essay I declare that this assessment is my own work, based on my own personal research/study . I also declare that this assessment, nor parts of it, has not been previously submitted for any other unit/module or course, and that I have not copied in part or whole or otherwise plagiarised the work of another student and/or persons. I have read the ACAP Student Plagiarism and Academic Misconduct Policy and understand its implications. I also declare, if this is a practical skills assessment, that a Client/Interviewee Consent Form has been read and signed by both parties, and where applicable parental consent has been obtained. 1. List three influences of the dysfunctional environment Lucy grew up in. How might these have affected Lucy as an adult? In the first example, the influence of Lucy’s father can be seen in the type of partners Lucy has chosen for her boyfriends. Lucy grew up with a father who had the disciplinary role in the family. Many of Lucy’s boyfriends have been violent towards her, she may be attracted to a partner who likes to be in control. This may be because, to her a man’s role is to dole out discipline. Lucy may be unconsciously choosing partners that model the same type of behaviour as her fathers. It would be interesting to know if many of them were also cold and distant towards her. In the second example, the influence of Lucy’s mother can be seen in how Lucy has also turned to alcohol to cope with her own depression. Lucy’s mother often found it hard to cope with life, especially when the children were younger. She allowed the eldest child Ted, to take on the responsibility of looking after the children when she felt too depressed or affected by alcohol to care. Lucy’s behaviour shows that she is finding it hard to manage her life, much like her mother did. She may be unconsciously modelling herself after her mother, in regards to how she copes with life and the issues that arise. Lucy may think of alcohol as a medication for her depression and anxiety, as she saw her mother use alcohol as a coping mechanism growing up. Lucy’s behaviour most strongly resembles her mothers, and I believe her mother has had the greatest influence and effect on Lucy as an adult. In the third example, the disruptive household Lucy grew up in has impacted on Lucy’s adult life. Firstly, in the first ten years of Lucy’s life, she was regularly exposed to her parent’s arguments and fighting. Lucy must have grown up feeling very uncertain and anxious about her life, without the nurturing support of her parents. Secondly, she must have grown up resenting her older brother for acting as a substitute parent towards her. 2. How might the sibling birth order have affected the eldest and the youngest children and how they respond to Lucy, even though they had similar modelling and reinforcement from their parents as children? Lucy’s eldest brother was the first born and often the first born child takes on the role of caretaker in a dysfunctional family unit. Ted has developed the typical characteristics of the first child in that he has taken on a leadership role within the family. Ted may feel more like Lucy’s father than her brother and this explains why he feels it is ok to voice his opinions about Lucy’s life. His role in the family has been to problem solve, so that the family functions as well as it can. Ted wants to help and care for Lucy, by offering his advice on how to solve her problems, but Lucy resents this as she sees Ted as her brother not a parental figure. Amy’s position in the birth order is the last child and so she has been sheltered from the early turmoil of the family. The last child is often protected from the reality of the dysfunctional state of the family. Amy has not had to deal with the type of problems the older two have, and does not have the same pressure that the other two have. Lucy feels that Amy does not try to control her, and so she relates better to her. 3. Suppose that Lucy’s broad goals for counselling are to stop abusing alcohol and stop repeating the pattern of abusive relationships. Outline a program of change for Lucy, including: a) Identifying the specific goals she might work towards. b) How you might apply and record reinforcement to help Lucy reach her goals? c) How you might help Lucy monitor any changes made? The specific goals that Lucy can work towards in counselling would be ‘to manage my alcohol consumption in a responsible way’ and ‘to choose a more suitable partner for a relationship’. In helping Lucy reach her goals I would encourage her to keep a diary of her behaviours and the feelings associated with these behaviours. For example Lucy could record how she is feeling the next day after drinking too much alcohol, and she could also record how she felt the next day after making the choice to abstain from drinking. She could then compare her feelings and hopefully she can find positive reinforcements to encourage her non drinking behaviour. Through keeping a diary it serves two purposes, firstly it helps Lucy identify her own successes and disappointments, and it will help clarify her own feelings  toward her drinking behaviour. Secondly it is a record that Lucy and I, as Lucy’s counsellor, can use as a reference to check on her progress in achieving the goals she has set for herself. The more the successes outweigh the disappointments the more likely Lucy will continue to modify her behaviour and improve her feelings towards herself. 4. Explain the concept of stimulus and response in counselling and describe how it might be useful in helping Lucy reach her goals. The concept of stimulus and response in counselling refers to the theory that a certain stimulus triggers a certain response in how we behave. The experiences we have (the stimulus) influences our behaviour (response). In Lucy’s case she has developed a dependence on alcohol as a response to her anxiety and depression. During our counselling I would help Lucy to recognise that she may be able to find other ways of responding to her anxiety and depression. Lucy has a learned response in regards to her feelings of anxiety and depression, which she learned from her mother. It would be beneficial for her to recognise that she can learn a new response to these issues. I would ask Lucy to think of other instances, where she has had success in overcoming an obstacle, has she tried other responses to her triggers. What has not worked in the past would also be helpful to know. 5. Explain the principles of negative and positive reinforcement and describe how they might be useful in helping Lucy reach her goals. The principles of negative and positive reinforcement are that the consequences of our behaviour is strengthened due to the type of reinforcer being used. Positive reinforcers are when we receive a pleasant consequence to a type of behaviour that encourages us to continue with that type of behaviour. Negative reinforcers are the same as positive reinforcers in the sense that we still receive the encouragement to continue with a type of behaviour but this time it is because we are avoiding an unpleasant outcome to the type of behaviour. An example for Lucy is her use of alcohol, negative reinforcement could be used to help her change her behaviour. In order for Lucy to stop abusing alcohol she needs to associate her drinking with the unpleasant outcomes of her behaviour. The use of alcohol is putting her at risk of losing her job, home and friendship. Negative reinforcement  could help Lucy recognise that by choosing to stay sober she will avoid the unpleasant consequences of putting her job, home and friendship at risk. Positive reinforcement could be used to help Lucy recognise that by choosing to stay sober, her work life will be more pleasant if her bosses notice she is showing up on time. Her home life will be more secure if she pays her rent. Her friendship will become stronger if she is seen to be working towards change. 6. Explain what is meant by negative punishment and negative reinforcement and suggest how these principles might have impacted on Lucy in the past. Negative punishment is when a particular pleasantry has been taken away as punishment for the type of behaviour being displayed. Negative reinforcement is when we stop or avoid a particular behaviour due to receiving a negative outcome to our behaviour. In Lucy’s case she has received a formal warning at her workplace, this means that she could be in danger of losing her job if she continues with this type of behaviour. She is also in danger of losing her home due to being behind in her rent, and losing her friendship with Jacquie who is her only real friend. These are all examples of the negative punishments Lucy has incurred due to her behaviour. During counselling it may be beneficial for Lucy to make the connection between her behaviour and the negative punishment she will receive as a result. Using negative reinforcements would help Lucy to avoid the behaviour, she can choose to avoid using alcohol as a way of avoiding the unpleasant outcomes this choice brings with it. 7. Explain how influences from environmental modelling in Lucy’s life as an adult could help or hinder her in reaching her goals. Helping Lucy to identify who her role models have been, and who they are now, will help Lucy have a better understanding of why she responds to certain situations in the way that she does. In the past I believe Lucy’s mother has been the most influential person in Lucy’s life. Lucy has grown up observing her mother’s behaviour, this type of modelling has taught Lucy how to respond to stressful situations. Identifying with new role models in her adult life, can help Lucy find other ways of responding to these same situations. I would encourage Lucy to think about the people in her life  now. Who does she admire, who stands out as someone she would like to be like? What type of person are they and how do they cope with life in stressful situations? By observing a different model and learning new responses to old stresses, Lucy can begin to see that there are many other ways that people respond to the stimulus in their lives.

Chocolate Industry Is Becoming A Global Phenomenon Marketing Essay

Chocolate Industry Is Becoming A Global Phenomenon Marketing Essay Introduction Chocolate Industry is becoming a global phenomenon. Globally appetite for chocolates shows no signs of waning but a shift in consumption pattern is increasingly evident. In the year 2009 global confectionary market was estimated to be 88,740.2US $ million industry .From the year 2004-2009 it has grown by 33.2 % in terms of retail value .In terms of value chocolate confectionery market is the largest category accounting for almost 60% of the total sales. The giants of chocolate business have all dominated their respective regions for decades eg :-Kraft in Us,Cadbury In Britain. Cadbury Schweppes was formed by a merger in 1969 between Cadbury and Schweppes. Since 1842 Cadbury has gone from strength to strength. The most recent step to the success ladder for Cadbury is the takeover of the company by US food company Kraft which makes the company global confectionery leader. It has an outstanding portfolio of chocolate, gum, candybar .Since then the business has expanded into a leading international confectionery and beverages company. Through an active programme of both acquisitions and disposals the company has created a strong portfolio of brands which are sold in almost every country in the world. This report aims to throw light on Chocolate confectionery industry leader Cadbury with target market in India .A rapidly developing economy such as India would further gives me a chance for a much deeper analysis of the industry and overall market environment. Cadbury in India: Cadbury began its Indian operations as a trading company in 1947 with brands such as dairy milk, gems, 5star Bournvita and perk etc. Cadbury India Ltd is a local subsidiary of Cadbury Schweppes which holds in excess of 90 % shares in it. Cadbury in the last six decades has become synonymous with the word chocolate in India .It is one of the Classic examples of the brand coming to symbolise a product category. Innovation is also essential for ongoing success despite chocolate market being dominated by consistent performers .Cadbury India Ltd dominates the chocolate market in India with over 70%.It operates in four categories viz. Chocolate Confectionery, Milk Food Drinks, Candy and Gum category. Some of the key brands are Cadbury Dairy Milk, 5 star,  Perk,  Ãƒâ€°clairs  and  Celebrations. Market size The FMCG market in India is estimated to reach 27 billion in 2009. It is very highly fragmented market .In India the Chocolate confectionery market grew almost 22% in current value terms to reach Rs27 billion in 2009.Cadbury India Ltd is the leader in confectionary market in India Leading Brands in the market Nestle is the 2nd market leader with a share of 33% followed by Amul at 3.63%.Other competing products in the market are KIT KAT, NESTLÉ Eclairs ,Polo, Nestle Milky bar Nestle Bar one is one of the biggest competitor of 5 star ,Amuls Chocozoo product ,Amuls Milky Bar etc Brand Positioning A brand position is the market place a brand is perceived to occupy or what the brand stands for in a world of brands .This position includes the associations it has in the mind of the consumer .It includes the associations it has in the mind of the consumer .It includes all aspects of a brand: the product attributes, benefits and values. (MooijiMariekede, 2005). In a survey conducted by the Business world magazine in 2007 Cadbury had been ranked 5th in the FMCG sector in a survey on Indias most respected companies. PORTERS ANALYSIS New Entrants Rivalry Buyers Substitutes Suppliers Porter (1980) suggested that five main forces shape competition at the level of strategic business units and that a systematic analysis of each in turn can help managers identify the keys to competitiveness in their particular industry (Hooley, 2003) Rivalry among existing companies-Moderate Cadbury is undoubtedly the market leader in the Indian chocolate confectionery market .The main players in the chocolate confectionary market is Cadbury followed at 58.3% by Nestle at 33% and domestic brand Amul (Gujarat Co-operative Ltd) at a very small share of 3.63%.Private labels have not made an entry in chocolate confectionary .With Brands such as Cadbury and Nestle enjoying a strong brand equity as well as market dominance retailers have not ventured into the category as of 2009 .Since 2004-2009 the market shares by the companies have not seen a major change .Nestle is the only competitor with diverse range of product portfolio where as Amul core activity is in dairy products and it has a much smaller product portfolio than the leading players in India. Amul Chocozoo is the companys key innovative brand which does not have any parallels in the market. In India Cadbury enjoys very strong brand loyalty a classic example is the Worm Controversy in the year 2003 during the festiva l period in Diwali but a year later company was able to gain back the consumer confidence .Cadburys value share melted from 73 per cent in to 69.4 per cent during the year 2003.The recovery began in May 2004 when Cadburys value share went up to 71 per cent. This faster recovery was possible due the trust and loyalty of the consumers with the brand. Also due to strong brand loyalty Cadbury enjoys price elasticity and product differentiation plays a very small in competitive rivalry of the confectionery market. Threat of New entrants- Low In addition to considering existing rivals an organisation should also consider the potential for new entrants to emerge. Threat of new entrants in an industry depends upon the height of a number of entry barriers .In the chocolate confectionery market the capital cost of entry would be very high since Cadbury and Nestle being the only two companies with more than 70 percent share in the market. To compete with such well established MNCs it requires high investment making the threat of new entrants very low. Cadbury as a brand enjoys strong brand loyalty and emotional attachment by the consumers any potential new entrant will encounter resistance in trying to enter the industry .Brand loyalty will also be a significant factor in increasing the costs for consumers of switching to the products of new competitors. Threat of Substitutes-Low A substitute can be regarded as something that meets the same needs as the product of the industry .The extent of threat from a particular substitute will depend upon factors such as extent to which the price and performance of the industries product and performance of the substitute can match the industries product and the willingness of the buyers to switch to the substitute .In case of Cadbury the switching costs for the consumers is very low .Also consumers are very loyal to the brand making the threat of substitutes very low Bargaining power of suppliers- Moderate Cadbury Schweppes has around 40000 suppliers worldwide.  [1]  Parent company provided cocoa seeds and clonal materials for 8 years of operations to Cadbury India Ltd .It started cocoa farming in India to reduce dependence on imported cocoa beans. Cadbury India imports about 50 percent of the cocoa requirement .List of Key ingredients and their approximate percentage requirement is shown the below chart: Other Dry Fruits-3% Edible Oil-5% Malt Extract-9% Sugar Liquid Glucose-17% Milk (Powder/Liquid/Condensed)-20% Cocoa Beans/butter/powder -46% Like stated above key ingredients Sugar and Cocoa are bought from the commodity markets. Milk is bought regularly from farmers in the area near the factory to complement the supply coming from the original directly operated farm. Barley for malt is bought from four to five wholesalers. Manufactures have very little control over the prices of Sugar and Cocoa since they are mostly set by the government. Rest of the ingredients have less proportion as compared to cocoa and sugar hence their bargaining power is low. Over the recent years there has been growing concern of the trade policies and child labour issues in the cocoa industry Cadbury product Dairy Milk has been fair trade certified . Bargaining power of buyer- Moderate The extent to which buyer of a product exert power over an industry depends upon number of factors. To identify the bargaining power of the buyer for Cadbury its very important to identify who are the customers and consumers for the company .Customers are the people who sell the products to the people who consume them, for Cadbury they are the retailers and the distributors and consumers are the direct end people who consume. In the supply chain for Cadbury buyers include consumers, wholesalers, and supermarket chains. Market for the chocolate industry is highly fragmented. Existing brands such as Cadbury and Nestle have a strong presence of differentiation and brand loyalty leading to weakening of the buyer power. Major purchase in terms of volume is by the retailers giving them a better bargaining power but Cadbury enjoys good brand loyalty hence making it comparatively weak. Consumers have become accustomed to the brand and generally seem reluctant to shift loyalties to newer brands. Porters Generic strategy CADBURY Source: Competitive advantage As a competitive strategy, differentiation refers to a product or service that is different or somehow unique as perceived by the customer. (Grigsby Stahl, 1997)A firm can achieve differentiation for its products or services in a number of different ways .Cadbury India adopts the differentiation strategy to set itself in a unique way in the competitive envoirnment.Cadbury has over the decades build a brand image for the company through extensive advertising people have started associating with the brand emotionally and are very loyal. Cadbury has always tried to connect emotionally through its advertisement with the consumers .Company also regularly uses customer surveys as a means to align the advertisements with evolving consideration sets of customers and uses packaging as a tool to communicate quality. For example adds such as Kuch Meetha Ho Jaaye Is Diwali Ap Kisse Khush Karenge which means something sweet for the Diwali festival clearly shows the bond the company is trying to connect with the consumers. It also tries to add extra features into the product. Cadbury India invests heavily in advertisement for its products .This plays a very important role in differentiating strategies because the customer gets convinced that there is something different about the product. Differentiating firms usually employ substantial consumer research efforts to identify changing consumer tastes. Cadbury regularly invests in consumer research and research and development for its products .It regularly tries to innovate with the products. Company goes by the value it sets for itself i.e. performance driven, values led. Resource Based View A resource based view inside out perspective is fundamentally different from Porters outside in perspective. A resource based view of the firm draws an important distinction between comparative parity and competitive advantage (Barney ,1991).Parity is achieved by choosing and executing a business strategy comparable to that of competition firms .Generic strategy models are seen as leader to parity with the competition .By contrast ,competitive advantage requires that firms be unique by developing and deploying resources in unique ways that add value and are difficult to imitate (Gerhart Rynes, 2003).Resource based view says that a organization possess resources that are inputs into its production process .There are three such capital inputs: Physical, human and organizational .The use of these resources is determined by characteristics inside the company .When these characteristics are appropriate and an organization can achieve both competitive and a sustainable superior performanc e-usually expressed by relatively high levels of return on investment .The organization acts a collection of assets and capabilities providing a capacity for a sets of resources to effectively perform activity tasks. A firm can sustain a competitive advantage by the organization responsive to rapidly changing market conditions by both maintaining the development of existing resources and capabilities and creating new ones. An organization needs to identify these capabilities which provide it with a competitive advantage. Resources are of two types tangible and intangible .These resources for the company can be intensified using the VRIN model. Valuable Rare Imperfectly Imitable Non Substitutable With the Cadburys analysis of the external as well as internal environment of the firm i found below resources which can help to sustain competitive advantage in the market. Tangible assets Ranking from level 1-5 (Where 1 is the highest) Financial capital 1 Human resource 2 Intangible assets Brand reputation 3 Loyalty of customers 1 Goodwill 2 Research and development 5 Distribution network 4 Distinctive Capabilities Culture and values 1 Cadbury India has been decades in the Indian market and now enjoys a strong reputation and has maintained its market leader position for many years it has the largest market share in the Indian chocolate industry of more than 70 percent. Thus I would rank financial capital as no 1 tangible asset of Cadbury India. Cadbury India has been ranked as the 7th Great Place to Work and the No. 1 FMCG company in India in 2008, by the Great Place to Work Institute.  It is the fourth time that they have featured amongst the Great Places to Work in India. Cadbury India has also been awarded the Bronze Award for Excellence in People Management in the Great Place to Work 2007 survey conducted by Grow Talent Company Limited and Business world. The award recognizes Cadbury India as a national leader in the area of Human Resource Management. Thus making it very useful tangible asset for the company.  [2]  Cadbury India is a built upon reputation for fine products and services. Capabilities are more difficult to delineate and are often described as invisible assets .For Cadbury India undoubtedly it is the culture and value of the organization which it has carried on decades .It is a value driven company To summarise the essential elements of the resource based view from Cadbury Indias point of view are the resources stated as above which give the firm its distinct advantage and sets its apart. Also the role of management in converting these resources into positions of sustainable competitive advantage leading to a superior performance in the marketplace. Cadbury Indias Business Relationships with Stakeholders: Stakeholders are the customers, shareholders employees, suppliers, communities. I would be aiming to analyse the business relationships Cadbury has with its stakeholders, how it builds up long term relationship which is mutually beneficial and a collaborative effort Government Communities Employees Customers Stockholders Cadbury India Educational institutes, Future generations, Poor Media, Competitors, Suppliers Trade associations, Public Interest Group Unions, Political parties, Creditors Environment, Religious Groups A firm must satisfy the interests of all its participants since this will promote the interest of the shareholders. A Firm should try to enhance the interest of all the stakeholders. It should have a stakeholding approach to business behaviour. Cadbury India take part in various programs and activities for the overall community its shareholders etc.As part of its corporate social responsibility programme they promote physical activity and education that helps improve consumer health and prevent obesity  .They are also helping to build understanding of the energy equation particularly amongst children. Cadbury India does not vend its confectionery or carbonated soft drink products in primary schools and only vend these products in secondary schools by invitation and in line with nutritional guidelines set by the school. Company regularly invests in new science and increasing our scientific resources within our business. Were working with others (including government, campaigners, shareholders and customers) to help find solutions. weve withdrawn from advertising directed specifically at children aged less than eight years where theyre the majority of the audience and weve introduced a global Marketing Code of Practice, whi ch includes specific reference to children. Cadburys Marketing code Supporting sensible consumption and balanced life style also signifies the company values towards the consumers  [3]   Good relationships with supplier and other stakeholders can also provide an increased repertoire of insights and responses, greater efficiencies and more opportunities for creating problem solving. This is especially important for Cadbury constantly tries to innovate its products and services to maintain their market share .Since Cadbury has a strong stakeholder relationship it also provides the company with a measure of stability in a turbulent environment. During the Worm infest crisis of 2003 it was very difficult time for the company but due to the solid relation it has with its customers, stakeholder it was able to win back their trust and gain the largest market share by 2004. Analysis and Conclusions: Cadburys competitive advantage comes from highly related and producing similar products lines based on existing technologies .For example Cadbury dairy milk, Dairy milk shots. I feel since Cadbury targets similar product market some of the customer bases Moreover it has the ability to offer big portfolio to meet customer needs .Since Cadbury is already the market leader in the chocolate confectionery in India it can focus on the current portfolio effectively using this as a base to venture into new products or entering into similar industry. Also it can be noted that the markets that it has already captured are in to the maturity stage and product needs constant innovation and development to sustain in the long run. India has a vast population though Cadbury has a very large and diverse distribution network still there would be lot of untapped market potential it should concentrate on getting the best distribution system. Also as the market develops consumers become more experienced and discerning and look for more benefits from the products they choose. Cadbury should regularly try to re-work exiting brands and develop new ones to meet consumer demands. Bibliography Abbott, John C..  Agricultural Marketing Enterprises for the Developing World: With Case Studies of Indigenous Private, Transnational Co-operative and Parastatal Enterprise. New York: Cambridge University Press, 1990.   Barney, J.B., (1991), Firm Resources and Sustained Competitive Advantage. Journal of Management; 17, (1), pp.99-120 Campbell, David J., Bill Houston, and George Stonehouse.  Business Strategy: An Introduction. Manual ed. 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